Rumors Put Playfish’s Price “North Of $400 Million”

Forget that $250 million EA-Playfish rumor we passed on last week.

EA will have to pay way more than that if it wants to reel in social games startup, gossipers tell Inside Social Games.

Think “north of $400 million.”

ISG: Following up on our original story last week, Business Insider published a rumor saying that EA may buy Playfish for $250 million. We had heard the same number, but that it is “way too low,” multiple sources have since told us. One reliable industry insider we spoke with believes the amount is “north of $400 million.” But we have also heard that the number was “less than $200 million.” Hmm. Perhaps the “north of $400 million” number includes some sort of earn-out plan? For sake of comparison, kids virtual world Club Penguin sold to Disney in 2007 for $350 million, with the possibility of earning another $350 million based on performance over the next years. – Businessinsider

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